Serious Selfie Official Rules for New Zealand

Take a photo of yourself with any Serious Popcorn products giving your best Serious Face and share across Instagram or Facebook channels along with #seriouspopcorn and be in to win Serious Popcorn on a daily basis.

One winner will be randomly chosen at the end of each day. The winner will be notified with a direct message back to the social media channel that the photo was posted on.  There’s no limit to entries, so increase your chances of winning and enter every day!

The winner must reside in New Zealand at the time of winning.


  1. How many times can I enter? 
    You can enter as many times as you like.
  2. When are the winner’s announced?
  3. How do I know if I am a winner? 
    We will comment on your post from the Serious Popcorn Facebook page SeriousPopcornNZ or Instagram to notify that you have won with instructions for claiming your prize.
  4. How long does the competition run for?
    3 months from June 1st to 2017 August 31st 2017.



Serious Popcorn’s Serious Selfie Contest (the “Contest”) starts at 8am June 1st 2017 New Zealand time and ends on 31st August, 2017 at  8:00 a.m. New Zealand time (the “Entry Period”).


The Contest is open to all people aged 12 years and over, who reside in New Zealand. Employees, directors, officers, agents and other representatives of Serious Food Co Limited, are not eligible to enter or win. The Contest is subject to all applicable local laws and regulations. We abide by Facebook user settings for contacting winners. 

If notified by the Sponsor that you have won the daily prize, you will have 72 hours to respond with your address so that the Sponsor can distribute the prize. You may choose to collect the prize from the address of the Sponsor.

The prizes are Serious Popcorn products from bags to cartons and will vary from day to day. The Sponsor reserves the right to choose which prize will be allocated to each of the winners.


During the Contest Entry Period, entrant must share their photograph holding a bag of Serious Popcorn and giving their best Serious expression on Facebook with the hashtag #seriouspopcorn.

Definition of Serious: of, showing, or characterized by deep thought.

Entrants may enter the Contest more than once.

Any content in an entrant’s post that the Sponsor deems, in its sole discretion, to violate the spirit of the Contest or the terms and conditions set forth in these Official Rules may result in the post being removed and the corresponding entry void from the Contest.

Entries generated by script, macro or other automated means are void. The Sponsor, and its advertising and promotion agencies are not responsible for late, lost, misdirected, delayed, incomplete or incompatible entries.


For greater certainty, the Sponsor reserves the right, in its sole discretion, to modify, edit or remove any content, or to request an entrant to modify or edit any content, if a complaint is received with respect to an entrant’s post, or for any other reason.


One winner will be randomly chosen by the Sponsor (at Sponsor’s sole discretion) each day. If the selected potential winner does not respond in accordance with the Official Rules within 72 hours of notification of winning, his/her prize will be forfeited and the Sponsor may select another winner.

The prize is not exchangeable for cash and is non-transferable.


Winners will be notified via Facebook or Instagram. We will reply to your post to notify you that you have won and include instructions for claiming your prize. Sponsor will not enter into any discussions regarding the winner selection.


By participating, each entrant agrees to abide by these Official Rules and decisions of the Sponsor, which shall be final and binding in all respects relating to this Contest.

Without limitation, the Sponsor, its advertising and promotion agencies will not be liable for any technical malfunction or other problems relating to the network or lines, computer on-line systems, servers, access providers, computer equipment or software; for the failure of any entry to be received by the Sponsor, or its advertising and promotion agencies for any reason including, but not limited to, technical problems or traffic congestion on the Internet or at any website; or any combination of the above. Further, the Sponsor, its advertising and promotion agencies will not be liable for any injury or damage to an entrant’s or any other person’s computer or data contained therein, related to or resulting from participating or downloading any material in the Contest.

The Sponsor reserves the right to withdraw or amend this Contest in any way, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of the Contest as contemplated by these Official Rules.

In the event of a dispute, online entries will be deemed to have been submitted by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. If the identity of an online entrant is disputed, the authorized account holder associated with the email account at the time of entry will be deemed to be the entrant. The Sponsor is not responsible or liable for determining the identity of the account holder or any person claiming the prize. The Sponsor reserves the right to cancel or suspend this Contest if reasons beyond its control make the administration of the Contest as planned impossible or unworkable as determined by the Sponsor in its discretion. In the event of termination, Sponsor will award the prize as deemed fair and equitable, by the Sponsor.


Sponsor may use any of the entrant’s personal information submitted in connection with this Contest. All issues and questions concerning the construction, validity, interpretation and enforceability of the Contest Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of New Zealand.


Serious Popcorn
Level 2, 206 Jervois Rd
Herne Bay, Auckland 1011